PBC Close To Broadcast Deal With Amazon Prime
PBC is reportedly close to a broadcast deal with Amazon Prime for their boxing events. If the deal is completed, Amazon Prime will be the new home for Al Haymon’s Premier Boxing Champions [PBC] company to replace Showtime, which will no longer show the sport after this year is up.
Ariel Helwani is reporting that he’s hearing that PBC is “very, very close” to a deal with Amazon Prime, which has 167 million subscribers. PBC & Amazon are in talks to possibly make a deal. Whether Amazon is willing to meet PBC’s asking price remains to be seen.
PBC has a lot of good fighters, but unfortunately, many of the fights are disappointing affairs, with the A-side fighter facing opposition that has very little chance of winning.
For example, rather than seeking mismatches involving Gervonta Davis, we could see PBC matching him against higher-quality opposition if Amazon Prime executives insist on competitive fights.
Many of Gervonta’s fights for PBC have been mismatches from the word go, and horrible to watch unless your a fan that enjoys noncompetitive fights.
In theory, that would bring in my viewers to PBC’s boxing events, expanding the reach of Haymon’s company. This could create pressure on PBC to put on more entertaining fights moving forward, which would be good for the fans.
“The big question is, where is PBC going? That was the final Showtime boxing pay-per-view [David Benavidez vs. Demetrius Andrade] and the second to the last one ever. The last one is going to be in December in Minneapolis, headlined by David Morrell [against Sena Agbeko at The Armory in Minnesota],” said Ariel Helwani on his YouTube channel.
“What I’m hearing right now is PBC is very, very close to a deal with Amazon, and we’ll see what happens there. There will be events if your an Amazon Prime subscriber, just like if your an Amazon Prime subscriber if you want to watch the NFL, you can get those games.
“Then there will be certain fights that will be behind the pay-per-view paywall on Amazon and on traditional pay-per-view platforms, such as PPV dotcom and in Demand, cable, satellite, etc.
“So that could be the new home now that Showtime deal is done, and you need that home, you need that platform because if you don’t have that platform, it’s going to be hard to book Crawford-Spence, which looks like it’s going to be in March, like Benavidez & Canelo, and a Tank Davis fight.
“You need that platform, so hopefully that comes to fruition, and there’s a new player in the world of boxing. Is it not fun?
“I watched David Benavidez lay the smackdown on Demetrius Andrade. It was a very, very impressive performance, and now I want to see him vs. Canelo next,” said Helwani.